PowerCo. is expanding its sales to a new market area and in order to meet the requirements of the new market, they had to customize their sales process. To accomplish this, PowerCo. sought to customize their existing Microsoft CRM environment to be applicable in the new market.Read more →
ConstructionCo. sought to create – Sustainability, a key customer value proposition for its products. In order to do this ConstructionCo. came up with value statements that it wanted to communicate to customers. But ConstructionCo. lacked scientific and data-based proof for these claims. Thus ConstructionCo. sought to validate and substantiate its product claims with proven research data and provide it to customers.